dan taylor

The fourth and final part of the campaign is street installations. Again, like the other parts of the project this has another message. The message here is similar to the magazine adverts. However, this is directed more at the message regarding not buying fur. In town city centres around the UK there will be a large figure of Simba with boards behind him. The Simba figure is made of faux fur. This is a fake fur which is normally used on clothing. The model of Simba is designed so that the faux fur can be pulled off. Over time, with enough interaction will reveal a full Simba skeleton underneath. This is a visual message to show what the effect of buying fur does to wildlife.

The third part of the campaign is magazine advertisements. The magazine adverts are smaller versions of the posters. Therefore when I was designing the magazine adverts I didn’t need to make many changes. These adverts look the same as the posters but have another message and can be interacted with. The Disney character in the advert can be scratched off. Much like a scratch card. The overall idea of the campaign can be see in the advert. The theme of this campaign is putting the effects we have of the world of Disney. In the case of this advert, this is very literal. The poster represents the ‘world of Disney’ and the person scratching them away represents the effects that we have of our world. By having someone interact with the advert the message becomes more literal. 

As for the outline of the character. This is to show another message. By having the person scratch off the character its showing that their actions having an impact. Therefore the character is no longer there.

This is the gif for the Lion King advert. The third slide the gif has a fact that helps back up the point made in the pervious slides.

Animated gifs -

The second part of the integrated campaign is adverts on the internet. This achieved through animated gifs. The advert will pop-up on websites that shows a bit more information than the poster. The gif provides the same information as the poster and also a fact. The reason for adding in the extra for gif is to help add impact to the message. The other reason is so that campaign isn’t just one device with the same message spread across different forms of media. 

After some thought I had decided that the best thing to do was to put in some facts into the posters. Each of the facts relate to the copy at the bottom of the poster. For example, the copy in the Lion King poster relates to the copy at the bottom regarding buying fur.

The second change I have made is adding the copy ‘Just One Small Thing’ as well as it adding to the impact of the campaign. It is also there to add consistency to the other posters. The thought behind the ‘Just One Small Thing’ copy is to encourage ages 14-24 to help. Each word in the tag line does a job in ensuring this.

‘Just’ - The word ‘just’ helps add tone the slogan. Rather than use words like ‘do’ the word ‘just’ helps add a more friendly vibe and not putting to much of a push to the reader. 

‘One’ - Asking for one thing isn’t a lot. Most people aged 14-24 maybe want to help but may not want to do a lot or use up their spare time. Therefore only asking for them to change one is a good start. Hopefully, one might become two. 

‘Small’ - the word small effectively does the same job as the word ‘one’, but helps to back it up. Asking for something that is ‘small’ help reduce the about effort that has to be put in to help

As for the style of the copy at the top of the poster. This has changed regarding my feedback. I was told that the copy some somehow relate to the subject. As shown in the posters above. Each posters copy now has its own style. The Jungle Book posters copy is cut up and chipped away like the trees in the picture, and the overall message. The Lion King text has been made to look like a dripping texture. For this poster I did originally have all of the text red. However, it didn’t stand out enough in red and by having the word ‘conflict’ in red. I feel this helps emphasise that message of conflict between the Lions and the hunters that hunt them for their fur. In the Finding Nemo poster. The text has been changed to look like the waves of the sea. Also, the lost of text because of the waves is trying to show something missing. This relating to the overfishing message.