Evaluation - Global Citizen & British Council
Global Citizen -
On reflection this was one of my favourite briefs that I have tackled this year as the Idea came to me very quickly. To give a short summary on my thoughts of this brief I thought overall, this was a very successful in the short time I had to do it (one week). As I said the idea came to me very quickly and therefore so did the visuals. I will be revisiting this brief making up to a better standard in time for the Roses competition deadline early next year.
British Council -
Looking back on this brief I would definitely say it came together a lot better than I thought it would do. I originally didn’t start off with this brief and changed onto it a week into the four weeks that we are allowed only giving myself three weeks. I felt that changing to this brief was the right thing to do, as he brief was about creating an identity which is something i feel is more my area within design. One of the only downsides to this brief for me was the credits of the brief. It’s not that I am not happy with the overall design design of the credits but I wish I had a better knowledge in adobe premiere in order to make them into a motion piece.
D&AD British Council - Boards 10-18
D&AD British Council - Boards 1-9
These will be the credits that will play at the end of the film. The transitions between the credits will fading ones. The text on the right will fade to black with the next set of credits fading in lasting about 4-5 seconds. The same applies for the logos on the left side of the screen when they change.
Private Viewing Invitation
This is the Private Viewing Invitation. The invitation opens like how a birthday card would open. The large logo on the front of the card (when printed) would be a glossy texture that when looked at from the front looks like a faint logo but when turned side to side would reflect in the light.
As this is a formal invitation the image on the inside has been made smaller (in comparison with the booklet) with a slash of colour only inside the image so the message of the invitation is the main focus.
This would be the poster on the inside of the exhibition to welcome guests. The poster keeps with the consistency having the slash across it, however I have added a white slash in the bottom left hand corner to go behind the exhibition address and date to help it stand out against the grey in image.
Pages 5 & 6
Double page spread using an image that is provided by the British Council in the D&AD brief pack.